“When Alex Marxer began looking at customer relationship management software, on-demand CRM wasn’t even on his radar screen. As vice president of financial services for ResortCom International, a $15 million business-process outsourcing company for vacation property developers and managers, Marxer was looking for an enterprise CRM system for sales, marketing, customer support, self-service and analytics. He needed software that was flexible enough to accommodate the changing needs of his sales and marketing staff yet would integrate well with the company’s homegrown back-office applications containing all its customer contracts, invoices and financial transactions. So he had his sights set on traditional offerings from vendors like Siebel, Kana and Pivotal.” Read more > http://www.cio.com/article/16546/The_Truth_About_On_Demand_CRM

Feature-Amazon Finds Startup Investments in the ‘Cloud’ | Reuters

According to Alistair Barr 2011, “Amazon.com’s investment opportunities are under a cloud — and that’s a good thing. Five years after launching its so-called cloud computing service, the biggest Internet retailer is reaping the benefits of what has become a unique window into the technology startup world. So far, Amazon.com Inc has backed at least four startups that are customers of its cloud business: Yieldex, Sonian, Engine Yard and Animoto.” Read More > http://www.reuters.com/article/2011/11/09/amazon-cloud-idUSN1E7A727Q20111109

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